![]() ![]() Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. ![]() The special guest in this show is Rachel Miller, internal communications consultant, founder of All Things IC and host of the Candid Comms podcast. ![]() In the final episode of the Digital Download podcast of the year, we look ahead to 2022 and discuss how to futureproof your career as the industry continues to evolve. Coasting is no longer an option for a successful career in marketing and public relations. In the first Digital Download show of 2022, we discuss how PR has adapted over the last two years, whether the boost communications received during the pandemic was just a blip, what the changes have been, and whether the industry will be absorbed into marketing once and for all in the near future.Ģ021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand on new knowledge and skills. They have very similar opinions in some areas, but rather divergent ones in others, which makes for an interesting contrast when we discuss what the future holds in store for the industry. 18 months on and we're revising her assertion to look at how the pandemic has played out for the communications industry and whether Gini's position has changed.Īs well as talking to Gini again, we're also getting the views of one of the UK's most influential PR figures, consultant and former CIPR President Stephen Waddington. On today's Digital Download, I discuss and debate NFTs and the future of the internet with senior communications consultants Stephen Waddington and Scott Guthrie as we seek to find answers to some of our questions, from basic definitions and explanations to potential impacts.īack in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations industry would not survive the pandemic as a standalone discipline. And with so many different views and predictions and even explanations out there, cutting through the noise is an extremely tough task. And yet most are struggling to get their heads around the implications of NFTs, cryptocurrency, web3 and the metaverse.įrom a marketing communications perspective, opinions vary from those who believe NFTs are the start of a societal shift to those who believe it's all over-hyped rubbish. As 'the next big thing', marketers have more than a passing interest. NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. I read and reply to every single email, tweet or message. I'd love to hear from you with any comments or thoughts. ![]() And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. Subscribe to the podcast to receive new episodes automatically to your mobile or email. In this episode of the Digital Download podcast, I talk to Josh Greene from the Mather Group, a specialist in Wikipedia and online reputation management, about the benefits of a Wikipedia presence and how to go about managing it. So what can be done to either secure a beneficial presence on Wikipedia or to help defend and control online reputation? And yet, especially for large companies and high profile individuals, it can be extremely important when it comes to corporate reputation. Wikipedia is an anomaly for marketing professionals a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. ![]()
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